Spread the Word – Small Business Saturday is November 30!   

U.S. consumers will again be encouraged to shop local with Saturday, November 30 designated as “Small Business Saturday.” This includes the nation’s almost 22,000 independent community pharmacies, which can use the occasion to raise their stature and promote the many OTC products found on their shelves. 

The sky is the limit with regard to how a pharmacy can take part. A few suggestions include: 

• Get the word out! Make sure your pharmacy is listed in any promotional materials offered by your local chamber of commerce or retailer’s association.
• Email your patients. Use PrimeRx to generate emails and texts to your patients. Use this opportunity to highlight certain products or encourage people to stop by and take advantage of product offerings.
• Include fliers. Put a flier in each patient’s prescription bag. Use the flier to inform patients about upcoming events, and to highlight special promotions.
• Have a Party! Encourage shoppers to linger by providing nourishments. Donuts, cookies, juice, hot chocolate and coffee will create a festive atmosphere and will be appreciated by eager weekend shoppers.
• Offer Special Promotions – Maybe a raffle or contest? The best way to promote your consumer goods? Put them on sale! Consider price reductions on certain product categories and be sure to get the word out about those savings opportunities. PrimePOS can easily accommodate all sale prices and ensure seamless transactions at checkout. You may also want to entice foot traffic by raffling off a premium product. An iPad perhaps, or maybe a Smartphone? Or, what about a goody bag full of products found on your store shelves?

Small Business Saturday was first launched in 2010 by American Express. Since then, the event has grown into a national day to celebrate small businesses and highlights the importance of supporting local establishments. 

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